The swipe-up link, inserted in an Instagram Story, is very effective for your communication. It leads directly to a product sheet, a service, your latest YouTube video or the new article on your blog. But how do you integrate it? Let’s take a closer look.
You already know this: Instagram is the social network of the moment. It has 1 billion followers. This makes it the perfect tool for celebrities, influencers, brands and companies of all sizes.
There’s a reason why you, too, have opted for this nugget with many benefits. ?
On the web, everything moves faster. Everything is changing at breakneck speed. And Instagram is no exception to the rule. Everything is being done to make the social network more impactful.
And it’s succeeding: 83% of users say they discover products and services through Instagram (Facebook study conducted in 2019).
However, many of us don’t know enough about Instagram’s juicy impactful features.
Since 2018, the famous swipe-up link is the holy grail for Instagrammers who target efficiency! It greatly increases visit and conversion rates. Without it, the only clickable link on this visual social network is the one in your profile.
This means that having the possibility of inserting a link that opens with a simple upward movement of the finger, on your story presenting an offer, is a game changer!
But here’s the thing: this feature isn’t open to everyone. ?
To access it, you need to meet one of these two conditions:
- Have 10,000 followers;
- Get a verified Instagram account.
How do you do this in your case? Let’s take a look at it step by step.
Step 1: Request verification of your account
Don’t have the 10,000 subscribers that give you direct access to swipe-up links in your stories? There’s another solution: get your account verified. ✅
Proceed with your request in a few clicks:
- Go to your Instagram account options,
- Open the “Request verification” menu,
- Fill in your full name,
- Add a photo of your ID if you’re an individual, or official proof of your business if you have a business account,
- Finish the operation by clicking on “Send”.
However, please be patient as to the processing of your request: Instagram does not indicate any deadline.
Moreover, you have no certainty: your request may be refused, according to criteria that are sometimes quite vague on the part of the social network’s moderators. ?
Step 2: Insert a “swipe up”
Is your Instagram account verified? Great! Now it’s time for the next step!
Now learn how to insert the swipe-up link, so dear to businesses, into your stories. Did you know that 50% of users follow at least one brand (Source: Mention, 2018)?
Here are the steps to follow to integrate a swipe-up:
- enter your profile;
- click on the camera icon in the top left corner;
- create a story with a photo, video or boomerang;
- add a URL to your story.
And that’s it! It’s that easy. ?
Step 3: Link your stories to your swipe-up
The story link is functional… But it will be little used if you do not inform your followers. In your story, invite them to swipe up to access the desired page.
Your publication should be interesting, touching or surprising: it should bring you closer to your users.
The swipe-up should be adapted to your story.
It’s true that Instagram helps 80% of consumers make up their minds before making a purchase of a product or service, according to a 2019 Facebook study. But the interactions with your followers need to be of unstoppable quality.
To influence a purchase, create personalized, polished and original content. You can enrich your stories with: stickers, geotags, hashtags, drawings, attractive texts… Content remains the key.
Favour a swipe-up that gives direct access to the product or service, never to the home page of your site. This can only reinforce the move to action.
Avoid superfluous steps: be direct and precise in your promotional stories, without being a carpetbagger! But your prospect should already have an idea of the item that is about to tempt them. ?
Instagram is constantly innovating, especially for businesses looking for opportunities for commercial purposes.
10,000 followers and a verified account open the doors to the world of swipe-up stories. Swipe-ups are a godsend for those who know how to use them well. Know how to make content that stands out. Coco Chanel said: “to be irreplaceable, you have to be different”.
And don’t forget to keep your eyes open, Instagram has not finished surprising us. ?
