Link shortener

Our link shortener is a must-have (if not required on some social media) and holds many surprises for you! Customizable at every level (domain name and path), it lets you boost your traffic and follow your statistics very closely.

Very (if not too) often the original URL of the content you want to share on social media is extremely long. With Swello you can get a shortened version, less intrusive, more attractive and more likely to be clicked. The destination, of course, stays the same!

You can also fill in UTM fields before shortening these links, to get extra information about where your visitors come from.

Using a link shortener gives you undeniable advantages:

• Hide the original URL, without changing where it points;
• Customise your URLs with your brand name to gain credibility and visibility (so you stay in your community's mind), by changing the domain name and/or the path;
• Optional integration of UTM tags;
• Get precise statistics on your links (number of clicks, where they come from, how they evolve over time, geographic location...);
• Export all your statistics to CSV;
• Make sure you have shortened URLs that never expire! If you use an external link shortener and it were to shut down, your shortened links would no longer work. On Swello, you are the one who decides whether to delete them;
• Oh, and one last thing: link creation is unlimited!