Swello vs. Metricool
You want to use a French alternative to Metricool?
This article will help you compare these two tools and decide which one is best for you!
Communication Officer – Roissy-en-Brie
A programming module designed to save you time
Thanks to their calendars, both platforms offer you a calendar view of your upcoming publications. Metricool offers a choice of daily, weekly or monthly views. As for the Swello calendar, it already includes the event, giving you a maximum number of content ideas!
🔥 Bonus: you'll also have the option of adding your own corporate events if you wish.
We'll be programming Posts on LinkedIn, Instagram, TikTok, Facebook and X (ex-Twitter). While Metricool will offer more social networks (Youtube, Pinterest etc).
Unfortunately, to be able to program on Linkedin via Metricool, you will need to take out their first subscription (€18/month) as this is not available on the free plan, unlike Swello. 😉
Both platforms will display a preview of your Post using the codes of the social networks. Idem pour la prévisualisation du feed Instagram. Les deux outils vous propose également des intégrations IA ! Metricool with a text generator, and Swello with a hashtag generator.
Both tools offer a link shortener. Swello's is fully customizable, from the domain to the path. 🤌
Metricool, on the other hand, will integrate a module to create your landing page that includes your links. Swello, on its side, will have the advantage of guiding you in creating your posts with the help of a Quality Coach.
Monitoring dashboard VS Competitors
Metricool and Swello both give you the ability to track your competition. 👀
Metricool will instead use a system to compare the social profiles of your competitors with yours, while Swello will offer a Monitoring Dashboard that allows tracking through the integration of RSS feeds and social feeds.
So, it will also be a module for conducting industry monitoring. But it doesn't stop there! You will also be able to choose to receive email alerts about updates in your board(s), at the frequency you desire, and based on specific keywords.
Ergonomics designed to simplify your daily life
On the Swello side, all the features are accessible through a left sidebar, making it easier and reducing the need for back and forth. 😮💨
The design is warm and designed to be accessible, even for beginners. Moreover, during the registration process, we provide guidance through a short podcast of a few minutes.
On the Metricool side, feature blocks will appear at the top of the screen. Then, for each block, a sidebar will appear on the left to deploy the functionalities.
What about customer support?
Both tools offer support, of course, including FAQs and instant chat. 💬
The easiest way to get a quick response from Metricool would be to reach out to them through their social media channels. Unfortunately, Metricool does not offer telephone support, regardless of the chosen subscription, nor do they provide a dedicated account manager.
At Swello, we respond to your questions through our social media channels, live chat, email, and instant phone calls (depending on the chosen subscription) to assist you as quickly as possible!
Our processing time is a maximum of 72 hours (working days). 🚀
In conclusion, both tools offer comparable services at affordable prices. If you're looking for a tool that provides a wide variety of social media platforms, Metricool will be the right choice for you. If you're looking for a tool with a user-friendly interface, developed in France, and designed to simplify social media management, Swello will delight you! 🥰 To top it off, the highly personalized support will be there to assist you in case of any issues.