Swello vs. Metricool

Metricool attracts with its price, Swello wins on ease of use

Choosing between Swello and Metricool isn’t just about features. It’s also a matter of simplicity, support, and the way you like to work every day.
We’ll guide you step by step to help you understand which tool truly fits your needs.

The different features offered by Swello are amazing and help me every day in my work. I highly recommend it!

Léa Obadia
Communications Manager - Solidays

Swello focuses on creativity, while Metricool focuses on flexibility

Thanks to their calendars, both platforms offer you a calendar view of your upcoming publications. Metricool offers a choice of daily, weekly or monthly views. As for the Swello calendar, it already includes the event, giving you a maximum number of content ideas!

🔥 Bonus: you'll also have the option of adding your own corporate events if you wish.

And most importantly, manage all your favorite networks: Instagram, LinkedIn, TikTok, Facebook, X, Threads, and Bluesky, right from Swello.

Unfortunately, to schedule posts on LinkedIn with Metricool, you’ll need to subscribe to their first paid plan (starting at €14/month), as it’s not available on the free plan, unlike with Swello. 😉

AI, preview, and customization: the winning trio for your posts

Both platforms display a preview of your post that mirrors the look of social networks. The same goes for Instagram feed previews.
They also both offer AI integrations! Metricool includes a text generator, while Swello provides a Hashtag generator and a writing assistant.

On both Swello and Metricool, you’ll have access to a link shortener. Swello’s version is fully customizable, from the domain to the path. 🤌

Metricool, on the other hand, includes a module to create your own landing page with all your links. Swello, for its part, has the advantage of guiding you in crafting your posts thanks to its Quality Coach.

Comparatif fonctionnalités Swello et Metricool

Monitoring dashboard VS Competitors

Metricool and Swello both give you the ability to track your competition. 👀

Metricool will instead use a system to compare the social profiles of your competitors with yours, while Swello will offer a Monitoring Dashboard that allows tracking through the integration of RSS feeds and social feeds.

So, it will also be a module for conducting industry monitoring. But it doesn't stop there! You will also be able to choose to receive email alerts about updates in your board(s), at the frequency you desire, and based on specific keywords.

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Metricool multiplies the options, but not the ease of use

Metricool, for its part, supports more networks: YouTube, Twitch, Pinterest, and even Google My Business, along with features like integration with Canva and Facebook Ads to monitor your ad campaigns at a glance.

Another strong point: Metricool lets you centralize interaction management by replying to your comments and messages directly from the interface, a feature currently in development at Swello. 👀

This functional depth sometimes comes at the expense of usability. Metricool can feel denser and less intuitive, whereas Swello offers a smooth and streamlined experience. In short, Swello means simplicity and guidance to help you be more efficient. ✅

Still hesitating? Contact us! We’ll be happy to advise you over the phone and help you find the solution that best fits your needs.

Comparatif d'ergonomie Swello vs Metricool

Swello supports you every step of the way, while Metricool only offers a basic FAQ

One of Swello’s biggest strengths, besides being a French tool, is the importance we place on our customer service.

If you’re looking for responsive, human support, Swello is for you: French-speaking support available by email, chat, and phone. 📞

Conversely, Metricool only offers a FAQ and chat, which can limit the speed and quality of support when issues arise.

4,9/5 Rating obtained on Trustpilot

1,63 Average number of responses to solve a ticket

21h Average ticket resolution time

In summary, which tool best fits your needs?

Metricool is a great fit if you need more features, advanced integrations, and want to manage a wider range of social networks.
Swello is ideal if you’re looking for a simple, intuitive tool that saves you time every day, with human support that’s always available and ready to listen. 👋🏻

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