Choosing between Swello and Agorapulse isn’t just a matter of price or reputation. It’s also about experience, ergonomics, and how you like to manage your social networks on a daily basis. One focuses on simplicity and fluidity, the other on more robust features that can sometimes feel less intuitive.
We’re here to help you get a clearer picture so you can determine which tool truly aligns with your way of working.
To begin with, both tools offer French-speaking and responsive support. It’s worth noting that Swello’s support is available via chat and email for all plans, and by phone starting with the Large subscription.
For an equivalent subscription with Agorapulse, you will not have access to phone support. To get the same level of support available on Swello, you will need to upgrade to a “Custom” subscription. As a result, the invoice will be higher to get the same level of support!
From a pricing perspective, Swello is designed for all communicators with plans that are made to be accessible and transparent, without hidden fees. The first plan starts at €19/month, and each additional user costs €20/month. Our tool offers two public plans (Medium and Large), as well as a Business plan tailored to team needs. Starting with the Large plan, subscriptions include a package of multiple users (3 or 5 depending on the plan), making the cost per user very advantageous. ✅
At Agorapulse, the first plan starts at €79/month for one user, a significantly higher price when scaled for a team. 💸
The statistics section is essential for generating quality reports at the end of the month, quarter, or year. 📈
Swello and Agorapulse offer comprehensive statistics to make your analysis easier.
Agorapulse provides reports from its first plan but without all the advanced options, whereas Swello includes them all starting from its second plan.
When it comes to data retention, Swello retains your data for up to 2 years, while Agorapulse limits this retention to 6, 12, and 24 months depending on the plan, with the longest duration available on its most expensive plan.
Both platforms present data with clear charts, exportable in PDF, CSV, or PNG. A small bonus, Swello stands out with its Quality Coach, which advises you on how to optimize each of your posts based on your statistics and the algorithms.
On Agorapulse, all subscriptions offer access to the same features (monitoring, scheduling, analysis, community management…) with a different number of social profiles and users depending on the subscription level. You won’t be able to select only the features that interest you.
On Swello's side, in order to allow you to choose the features necessary for your business and to enable you to subscribe to a plan perfectly aligned with your needs, the monitoring section is not automatically included in our various subscriptions.
Swello's monitoring feature initially includes public collections (27 in total, covering topics such as Finance, Politics, Marketing, Lifestyle, etc.). These dense and high-quality public collections offer undeniable simplicity and time savings: from your first login, you benefit from a monitoring dashboard that is tailored and quickly set up.
They can then be supplemented with private collections (unlimited) by adding the URL of an RSS feed, a YouTube or Facebook profile.
On the scheduling side, Swello and Agorapulse offer a core set of similar features: post preview, character counter, and AI for generating hashtags, link shortening… with support for Instagram, LinkedIn, TikTok, Facebook, Threads, Bluesky, and X on Swello, while Agorapulse supports additional networks.
Both tools also provide access to an editorial calendar to organize and get your content approved.
Swello allows for unlimited sharing, even with people who do not have an account.
Agorapulse, on the other hand, charges for each additional calendar (€19 excluding VAT per calendar) and limits the number of shares: maximum of 5 shares on the Advanced plan, and unlimited shares only on the Custom plan.
In other words:
👉 Swello focuses on flexibility and unlimited sharing, ideal for collaborating without constraints.
👉 Agorapulse imposes limits and additional costs, which can quickly increase the bill for highly collaborative teams or agencies.
Agorapulse is suited for teams looking for advanced features and centralized management, but comes with a high subscription cost per user.
Swello is perfect if you're looking for a simple, intuitive tool that saves you time on a daily basis, with human support always available and ready to listen to you. 👋🏻