Today, you are wondering which tool to choose? This article will allow you to compare these two platforms and choose the one that suits you best.
The first Later subscription ($40/month) allows you to manage 3 social profiles. You can have up to 3 users on the account.
👉 With an equivalent budget on Swello, you can have up to 5 users and manage 15 social profiles. Additionally, it's worth noting that the number of posts per profile will be unlimited, unlike the Later subscription.
In terms of the variety of social networks, Later will offer more choices than Swello. However, to add an additional social profile beyond the chosen plan, you will need to pay $15/month per profile, whereas Swello offers a maximum of 8€ per additional profile with decreasing rates.
As for the scheduling features themselves, both platforms will offer comparable services. You will have the ability to schedule all types of Instagram posts automatically (without manual intervention).
However, there is one notable difference concerning LinkedIn. Swello will be able to schedule PDF carousels, while Later unfortunately won't offer this option.
On Swello, you will have the ability to store videos, images, gifs, and text in the shared library, making it ideal for agencies or franchises, for instance! Additionally, Swello offers a partnership with Giphy and Unsplash, providing access to a wide range of resources.
All these assets can be organized in rows within folders, and you can add tags to quickly find them through text-based searches.
With Later, you can also save your photos or videos in a library, but it may not have the same level of shared resource management and partnership options as Swello.
Artificial Intelligence is present on both platforms in different forms. Later will offer you post ideas or wording suggestions, while Swello will generate relevant hashtags for your current publication. All of this will save you a significant amount of time!
The integrated monitoring Dashboard in Swello allows for content curation from both the web (RSS feeds and Google alerts) and social networks (Facebook and Youtube). We offer a selection of 27 thematic categories. These dense and high-quality collections, known as public collections, are an undeniable time saver, as you can already get an overview of the domains that interest you from the moment you first connect.
Even better, you can create your own boards. To do this, select from our public sources and add your private sources to customize your monitoring to the fullest. These boards will be visible only to your team. For example, you can monitor your online reputation, stay updated on the latest news in a specific industry, or keep an eye on the latest communications from your competitors.
If you are looking for a platform that combines scheduling and influencer management, Later will be the most suitable choice. However, if you are seeking a comprehensive platform to manage your editorial calendar, analytics, and conduct competitor and industry monitoring, Swello will be better suited for you. ✨