Best Times to Post
Post during your community's peak engagement timesTo get the most engagement on your posts, it's important to publish them when your community is online.
To calculate your best posting times, we rely on an analysis of the engagement generated by your followers (reactions, shares, follows, etc.) for each social profile. This will allow you to more easily schedule your future posts by selecting the days and times that generate the most reactions from your audience. This data is updated daily and takes into account all your previously published messages (whether scheduled via Swello or not).
An interesting feature is that, from your account settings (via Labs), it is even possible to enable the automatic selection of the best times so they are automatically added to our scheduling tool.
Alternatively, you can find the best times to publish your posts in the Quality Coach.
Information provided:
Two main time indicators: an average for weekdays and one for the weekend;
A more detailed grid (day by day from Monday to Sunday and hour by hour from midnight to 11 PM) with color indicators to show you the moments when your community is more or less active. By selecting a specific day, you can discover the most optimal time for that day.
On X (formerly Twitter), you also get the average lifespan of your Tweets, which is the duration after which your Tweets start to disappear from your followers' timelines due to new content being published.