It's important to publish your posts when your community is online to get the most engagement.
We use an analysis of your followers' engagement (reactions, shares, follows...) for each social media profile to determine your best posting times. You can then schedule your future posts by selecting the days and times that generate the most reactions from your audience. This data is updated daily at 6am and takes into account all your previously published messages (scheduled via Swello or not).
An exciting feature is the ability to enable the automatic selection of the best times. You can enable this feature in your account settings (via the Labs) to automatically add the best times to your scheduling tool.
Two main schedule guides: an average for weekdays and one for weekends ;
A more complete grid (day by day, from Monday to Sunday, and hour by hour, from midnight to 11pm) with colorful indicators to show you when your community is more or less active. If you select a particular day, you can check the best posting time for that day.
Get the average lifetime of your Tweets, i.e. the time after which your Tweets start to disappear from your followers' timelines due to new content.