We're Hiring! Customer relations, technical development, product & sales. Learn more

Swello VS Meta Business Suite

Are you looking for a French alternative to the Meta Business Suite with responsive support and unique features?

This comparison will help you choose the platform that best suits your needs. 🎯

Avatar de Isabelle
"Easy to use, efficient and equipped with many features, Swello has revolutionized our organization and saved invaluable time!"
Isabelle Benoit
Community Manager – La Londe-les-Maures

A scheduling module designed to save you time

The Meta suite (formerly known as "Creator Studio") is a tool available through Facebook. This suite allows you to have visibility over your Facebook pages, Instagram accounts, and WhatsApp.

So, the strength of Meta will be to schedule all types of possible content (because they don't use the more restrictive Facebook / Instagram APIs for functionalities). 📲

However, you won't be able to manage your LinkedIn profiles and pages, as well as your Twitter/X accounts (and soon your TikTok accounts) as you can on Swello. You'll have to use other platforms, which is a significant loss of time.

Comparatif Swello et Meta business suite

An incredibly comprehensive editorial calendar!

We know it, the editorial calendar is the best friend of Community Managers. So, to save you as much time as possible, we've decided to integrate several useful features into it:

  • The Drag'n'Drop of posts from one date to another, not available on Meta;
  • The "marronniers" of the year (400 dates), not available on Meta;
  • Display of desired social profiles only;
  • Display of drafts or not, unavailable on Meta;
  • Preview of scheduled posts;
  • A link to published posts;
  • Add your customized events;
  • Add notes, unavailable on Meta;
  • Sharing of the editorial calendar, not available on Meta.
Calendrier Swello

Increase your productivity with unique features

Swello offers you features integrated into scheduling to simplify your task. Among them, we can mention the Quality Coach, which provides advice by giving a rating from E to A to your ongoing publication.

That's not all! You can also access a shared library with your team where you can add images, gifs, videos, and even texts (we love using it to save our favorite hashtags).

Speaking of hashtags, you also have the possibility to generate them using artificial intelligence if you ever lack inspiration. 😉

In-depth statistics on both platforms


Indeed, you will have the possibility to obtain comprehensive statistics on both tools. The key figures (subscribers, likes, comments, engagement, impressions, etc.) will be present on both platforms, accompanied by illustrated graphs. 📊


In addition, Meta Business Suite offers you demographic analysis of the audience. On the other hand, Swello complements its statistics with a Top/Flop of posts for the selected period. This table is customizable according to the data you want to compare (such as the number of comments or engagement rate, for example).

You will also find data based on the type of publication. This is very useful in determining which types of posts (images, carousels, texts, etc.) yield the most impressions or engagement, for example. 😌


Lastly, you will also have the opportunity to track the statistics of your shortened links. This allows you to analyze the source, devices used, etc...

Conduct your monitoring directly from your productivity tool

Stay up to date with the latest news in your field or those of your clients, all in one place, thanks to our 27 thematic collections. Even better, create your own personalized dashboards using your private sources (RSS feeds, Google Alerts, Facebook and Youtube feeds). 🤩

Indeed, the Monitoring Dashboard is integrated into Swello and allows you to switch very quickly between your content curation, your editorial calendar, and your statistics.

Saving the best for last: A responsive and French support

As you may have experienced if you frequently use Facebook, it's extremely difficult, if not impossible, to get assistance from them in case of issues. 😣

Both tools naturally offer assistance through a FAQ.

At Swello, we make it a priority to respond to you within a timeframe of less than 72 business hours. To be precise, the average wait time to receive an initial response is 4 hours.

We answer your questions on our social networks, through chat, email, and instant phone calls (depending on the chosen subscription) to assist you promptly and efficiently.

4,7/5 Rating obtained on Trustpilot
1,75 Average number of responses to solve a ticket
22h Average ticket resolution time

In conclusion, both tools offer comparable services at affordable prices. If you're looking for a tool that provides a wide variety of social media platforms, Metricool will be the right choice for you. If you're looking for a tool with a user-friendly interface, developed in France, and designed to simplify social media management, Swello will delight you! 🥰 To top it off, the highly personalized support will be there to assist you in case of any issues.

Try Swello free for 7 days Registration in seconds. No credit card required.