Swello vs. Hootsuite

You want to use a French alternative to Hootsuite?

Today you are using Hootsuite and you want to switch to a Made In France 🇫🇷 and/or easier to use tool. This article will allow you to compare these two tools and choose the one that will suit you better!

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"I save a lot of time thanks to Swello and I have a view in advance of our communication, so I can focus on other tasks! "
David Grandmougin
Saint-André-lez-Lille Communication Manager

A monitoring section designed to save you time thanks to the hundreds of public sources already present in the tool 🔍


For the monitoring part, Hootsuite will allow you to track and organize your social media feeds. Thus, you will be able to monitor Twitter keywords, Twitter lists, Instagram Hashtags and your accounts' activities on social networks (incoming messages, mentions, scheduled posts, new subscribers, etc). You will also be able to connect dozens of applications present in their application directory (e.g. Spotify, Youtube, Reddit, etc.). Beware that some of these applications are to be provided in addition. One of the advantages of Swello is to bring you collections with public sources from RSS feeds of hundreds of websites, before you even need to enter your own RSS feeds and/or social media.

This will allow you to find articles from your favorite sites, without having to enter them yourself. Of course, if your favorite RSS feeds are not available in our public sources, you can add them yourself. You can also create your own collections if ours are not enough for you. (For example to follow a specific industry, your competitors...). Last but not least, Swello allows you to stay informed on what is being said about you on the web and social networks thanks to the "Alerts" feature. Choose which sources to monitor, embed keywords to be mentioned in the content you follow, and stay informed about your news or mentions on social networks! 📰

A Quality Coach for optimized and quality Posts for all your social networks 💪

On the scheduling side, Hootsuite is a very complete tool that includes simultaneous scheduling, live post publishing, an editorial calendar, etc. However, if you want to optimize your Posts and get maximum engagement. Swello has created a feature to analyze the relevance of your Post to your community. On Swello, one of the benefits is called "Quality Coach". It's a coach based on three factors (our 10 years of expertise, the information made available by social networks and the information we retrieve from your community) in order to allow you to optimize your Posts on social networks to the maximum. 😎

As you can see, the Quality Coach consists of a grade (ranging from A for a perfect post, to E for a post with poor potential). The grade then increases based on different criteria:

  • The publication schedule so that it matches the optimal times of engagement on social networks and increase the chance of virality of the post;
  • The presence of a link or not;
  • The optimal length of a post on the network in question without risking being boring or on the contrary too concise;
  • The presence or not of emoji (in order to make the post more human, but without abusing it of course);
  • The presence of media that will bring visual context to your post;
  • The Hashtag which is essential to reach out to more people and get out of your inner circle of followers;

This benefit may seem small, but it will allow you to grow and engage your community easily and quickly.

Complete statistics for both tools

The statistics part is very important, especially to get quality reports at the end of the month, quarter or year. Both tools have understood this and whether it's Swello or Hootsuite, you'll have access to complete statistics that will allow you to create reports with peace of mind. On both tools, you'll be able to track your subscriber growth, engagement generated by your osts, impressions/people reached by your Posts and traffic generated by the links contained in your Posts. A top of your Posts will give you a better understanding of which Posts are pleasing to your community. A small subtlety only present in Hootsuite, you will be able to have data on the mentions you share as well as for the incoming messages you receive. On both tools, this data is accompanied by graphs and you will be able to export all these statistics in PDF, CSV or PNG.

An adorable and reactive Made In France support

As for support, both tools offer customer service to answer questions the user has via FAQ and instant messaging. However, the support at Hootsuite is a bit more automated than at Swello.

The easiest way on Hootsuite if you want a quick answer, it will be to go through their social networks (Facebook/Twitter) which offer 24/7 support (depending on the request flow).

At Swello, we answer your questions if you write to us on our social networks, by chat, email and phone calls instantly in order to troubleshoot you as soon as possible. Unlike Hootsuite where the waiting time can sometimes exceed several hours or even days (when the flow of requests are important), which can be annoying when you have an emergency to deal with.

What about ergonomics?

When using a tool, it's important to have everything at hand so that it doesn't take hours to find the button or tab that allows you to do a desired action. On Hootsuite, the dashboard is very complete (thanks to the multitude of features that the tool offers), however, it is easy to get lost with all the features present.

For its part, Swello , is a tool thought customer first even if it means sometimes having less features. The dashboard is quite simple, and everything is at your fingertips to make the user experience as simple/pleasant as possible. and thus save you maximum time. 🕰

In conclusion both tools offer a service with a good value. If you are looking for a tool with a multitude of features and integrations, Hootsuite is for you. However, if you are looking for a tool with welcoming ergonomics, developed in France and thought to meet all your needs by accompanying you thanks to ultra-personalized support, Swello should make you happy. Moreover, in terms of pricing, our general public and custom subscriptions will suit all types of communicators and will be modulated as close as possible to your needs. 😊

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